For the uninitiated, the differences between typefaces and the vernacular with which they’re discussed can be confusing. Luckily, this series of Superhero Typographic Classifications by Matthew Olin is a fantastic intro to type. What the difference between a serif, a script and a slab? Why use one and not another? A specific typeface can often communicate more about a design than color and image, so get to know your type classifications with this handy superhero guide. Read more…
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So, you’ve hired a designer to make your website, flyer, brochure or novelty dog bib (a surprising percentage of our business) and now they’re asking for a vector version of your logo. What in the heck does that mean? You already sent them the jpg, so what more could they possibly want?! Well, here’s an explanation:
VECTOR vs. RASTER
Every digital image falls into one of two categories: a vector image, and a raster image. A raster image is made up of tiny dots called pixels that from far away (or zoomed out) looks like something. Any digital photograph, for example, looks like the thing it’s a photo of, but if you zoom in as far as possible, it is just a series of colored squares – kind of like a mosaic, or a Seurat painting, or an extremely coordinated crowd at a football game.
While a raster image is made up of individual pixels, a vector image is made up of lines. Vector images are made up of mathematically defined geometric shapes: lines, filled areas, curves, etc. Read more…