A few years back, Venice based Clever Creative contacted us about creating some original poster art. Their firm is located at the historic corner of Venice Blvd and Abbot Kinney, and they wanted to celebrate their neighborhood’s history with a poster that featured Mr. Kinney, the founder of Venice.
Our standard design process is to design three concepts for a client, have them pick their favorite, and then go through a few rounds of revisions until we get a final product. For the Abbot Kinney posters, there were several ideas we really liked and had a hard time narrowing it down to three concepts, so I showed Clever four concepts.
They liked the work so much that instead of sticking with one concept, they decided to buy all four! The posters will be screen printed on 16×20 poster stock and will eventually be available for sale on Clever Creative’s site.