When the board of the National Lessac Institute came to us for a t-shirt design, they asked us to give them a modern rebrand in the process.
Lessac’s Kinesensic training originated as a method for theatre professionals and is now used for voice and speech therapy, ESL, sport and fitness, and singing training.
In Lessac work, tono-sensory images represent each phoneme in the English language and vowels and diphthongs are designated with a letter/number. For their new logo, we drew upon these tono-sensory images to spell Lessac.
