Curious how a virtual creative agency like Ogmog works? To get an in-depth look, Communication Arts profiled Ogmog as one of ”the country’s leading virtual creative agencies” for their March/April 2014 issue.
Read some excerpts of the article below – or check out the whole thing here.
“For an industry built around forward-thinking ideas and a universe of inventive minds, you’d think someone would’ve reimagined the traditional creative firm long ago. Sure, offices have gotten facelifts, spaces are more open and cubicle walls have been lowered. But for the most part, brick-and-mortar design and advertising workplaces have barely evolved. Of course, if ain’t broke…you know the drill. But something’s obviously not jiving. There’s a growing unrest among experienced creatives disillusioned with conventional agency methods, so much so that the desire to create meaningful work in more cost-efficient, flexible, and personally satisfying environments is pushing talented folks to think outside the walls – literally.”
“A lot of the veteran talent is freelance–they hit a ceiling at agencies and move on,” says Marlowe. “So what we did and still do, is utilize all this experience by building specialized teams for our client’s exact needs. Not only do our clients get access to incredible talent, we can ebb and flow with our business. One month, we might work with 10 contractors, another month 25.”
“That’s one of the big strengths of the virtual agency–talent comes on board for specific jobs, as opposed to traditional agencies, where the staff might not have the experience, but you have to use them anyway,” says Los Angeles-based Jacob Reed, principal and creative director of Ogmog, a virtual design firm that works with clients like NBC, Ask.com and Funny or Die. “I’ve found I get the best work from creatives when they can choose the projects that excite them, which in turn produces great results for our clients.”
Stephanie Orma’s full article, “So… How Do Virtual Creative Agencies Work,” is in the March/April 2014 issue of Communication Arts, available in news stands, and as a pdf here.